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McDonald's is hoping to lure hip hop artists to name drop the Big Mac into lyrics, it has been reported.

The fast-food chain will not pay money upfront but will instead offer rappers up to £2.80 ($5) every time their song is played on the radio, according to Advertising Age.

Its goal is to have the signature burger featuring in several songs by the summer, the US magazine claims.

McDonald's has reportedly hired marketing firm Maven Strategies to help encourage rap artists to integrate the Big Mac into new tracks.

Tony Rome, Maven president, said his aim was to identify artists whose style would identify with the brand.

"The main thing is to allow the artists to do what they do best," he told the magazine. "We're letting them creatively bring to life the product in their song."

Mr Rome said McDonald's would have final approval of the lyrics, but would ultimately allow artists to decide how the burger is integrated into songs.

Hip hop artists are no stranger to dropping brand names into their lyrics. Bentley, Porsche, Gucci and Dom Perignon have all been referenced by rap stars Jay-Z, 50 Cent and Snoop Dogg.

And Maven was able to integrate Seagram's Gin into five rap songs last year.

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Pressure Drop: http://www.pressuredrop.info

How about rhyming big mac with shit, turd or deep fried faeces? I will pay £2.80 per song for that

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If Ian Curtis had lived, and enjoyed the ale…

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Well, my name is MC Chimes
from the Sounds XP
And I'm a good friend
of the Stabilo Green

I'm hardly known
as the burger king
'cos I try to eat well
not just any old thing

rusk and sawdust and eyes and trotters
hoofs and bladders and epiglottis

all wrapped up in a sesame bun
eat it on the go - eat it on the run

a despicable kind of corporation
just buy yourself a book -'Fast Food Nation'

the clown wants us all
to eat his fucking crap
you got your wish
a shitty big mac

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sometimes I write things....

Ha! So rubbish it's brilliant. Er mo-fo.

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Mod Supreme, Demon Headmaster